artandsciencejournal:

Luciano Podcaminsky

In this work, Sundead, Luciana Podcaminsky reveals the results of our behaviour. In this visual pun, the artist demonstrates what happens when one uses sun beds—cancer and even possible death. What makes this work powerful is how it shows what we conceptually know in a way that makes it real. Just as a smoker can look at the warning symbols and “know” that it will kill them, it takes a real visual confrontation or knowing someone else who has died, in order to fully understand and feel the impacts. So much of our knowledge is not true understanding. For example, I can say I conceptually know what a billion dollars is, but for me to truly understand how much money that is, I would need to see it stacked up in a room. Humans aren’t dumb, but written words can only do so much. Sometimes true knowledge is a feeling or a presence, and Podcaminsky has done it just right. For more of his works, click here. 

- Lee Jones 

(via thespianoge)